Search Engine Marketing (SEM) effectively helps in growth your business increasingly in the competitive marketplace. SEM refers to the practice of marketing a business using paid advertisements that appear on Search Engine Paid Results (SERPS). Advertisers bid on specific keywords that users of Google might enter while searching for specific products or services. SEM offers advertisers the opportunity to showcase ads alongside motivated customers who are ready to make a purchase. In SEM, businesses pay Google to show their ads in the search results.
Keywords constitute the foundation of SEM as an advertising strategy. For the same, it is important to conduct comprehensive research as a part of ‘Keyword Management Strategy’. It is essential to identify keywords that are relevant to your business. Various tools such as WordStream’s Keyword Tool are used o achieve this purpose. This tool provides you with a range of valuable information such as search volume for individual keyword in Google and its competitiveness in the market. We can thus say that SEM refers to the process of gaining website traffic by purchasing ads on search engines.
The common terms used to refer to SEM activities are Paid search ads, paid search advertising, PPC (pay-per-click), CPC (cost-per-click), CPM (cost-per-thousand impressions) and few more. Google Adwords is the most popular platform used by search marketers, followed on by Big Ads which constitute a significant portion of ads on Yahoo. Each platform has its own guidelines and tutorials that form a base of important tools, techniques and strategies of SEM.
SEM is an important channel to generate web traffic. It complements SEO and content marketing, so as to get your brand at the top ranking of Google search engine. SEM is important for the following reasons:
It is important to pitch SEM by any marketing agency, so as to make more money. As per Google, any business can double their investments on AdWords. Through marketing campaigns, SEM offers brands and agencies the potential to make more money.
Through SEM, objectives such as new subscribers, newsletter signups and many more, are the type of conversions that a marketer is able to achieve. Paid ads are much linked to conversion focused landing pages or sales pages that move web traffic through the sales funnel.
As per Google, search ads can increase brand awareness by 80% . The visitors may also notice ads that include keywords and search terms for competitor brands, as the brain tends to compare things that are listed side by side.
One of the biggest issues with paid search advertising is cost. Often, customers think that costs of SEM will outweigh the benefits. Nowadays, SEM is available to even small accounts which is great for agencies serving SMBs and multi-location franchises that have higher bugets amongst location-based campaigns.
SEM helps in driving website visits and getting more conversions on almost any budget. Local marketing’s goal is to connect regional businesses with surrounding community that it services. The local marketers make queries connect with business listings and ads in search engines.
While SEO generates web traffic over a long period of time, SEM has the potential to deliver immediate results. SEM is the fastest-to launch traffic strategies in the market. The campaigns need to be optimized for long-term results.
It is important to generate consistent web traffic, so as to maintain visibility and sales. This is important to be able to plan, forecast and budget. Spikes and drops in traffic are much prevalent. For such cases, search ads can be used to generate consistent traffic for certain keywords that help you control the amount of traffic coming to your website at any given time. Search ads generate traffic o your site even when SEO and other marketing tactics fluctuate.
SEM has the ability to bring in the right traffic. You may create custom audience that will engage with your ads than the average searcher. The traffic you receive from paid ads is much more likely to be qualified than traffic generated from organic SEO.
SEM helps in analyzing traffic and discovering search intent. By analysis of data from PPC search campaigns, you get results in the form of patterns wherein ads receive the most clicks. You can also identify the number of conversions for each ad to relate with important trends. Discovering search intent through paid search channels and bringing that back into organic search has been a frequent strategy. Search intent is helpful in optimizing CTAs and landing page
SEM brings insight about your own customers, and helps in delivering insights about your competitors. You can increase the effectiveness of your campaign by checking your competition’s ads and comparing their targeted keywords to yours. You may be able to achieve higher ranks than your competitor. The marketing campaigns help you drive more traffic than your competitors.
SEM is not limited as you think it is. It is indeed a diverse channel, wherein several types of ads can be created depending on your budget, goals and target audience. These type of Ads includv Adwords, Display Ads, Retargeting Ads, Call tracking and others.
SEM provides great opportunities for sites to capitalize in mobile marketing while gaining traffic across multiple platforms. This is important as most clients / consumers turn to search engines while researching with mobile devices.
SEM gives you campaign flexibility, wherein ads can be customized by audience type and even location. As needed, Ad budgets could be small or large, to maximize the results. The ads can be customized in different ways to create a perfect marketing cross-publisher campaign. SEM provides greater options for campaign targeting and subsequent success.
SEM experts at DigiCreators are highly experienced and well versed with relevant techniques such as Google Adwords, PPC, CPC, CPM, other paid ads, etc. Our professional experts exactly know how to work with Keywords, Headings and Sub-headings, Quality content, High-quality design, meta descriptions, tag-lines and much more. The benefits associated by our services include increased traffic on your website, building brand value, increased ranking, higher PPC (Pay per click) rates, powerful marketing, permanent value and easy achievement of local results.
With our premium quality SEM services, we assure the best services for your complete satisfaction as well as timely delivery. Our professional experts initially analyze the website, followed on by a step-by-step process, so as to have website that communicates relevant keywords more effectively to Google and other search engines. Our ultimate goal is to have a website that draws more visitors and higher conversion of sales and ROI. Our experts analyze the website with the latest tools as well as manually. Thereafter, changes are suggested as required to improve upon website ranking.
So, do you have any requirement of SEM for your upcoming business projects? Contact Us NOW to avail the best services at reasonable prices.