Graphic Designing refers to the craft of creating visual content to communicate messages to the target audience. Various page layout techniques, typography and pictures are used to optimize user experience via the art of graphic designing. In other words, graphic designing refers to the process of visual communication and problem solving via the use of photography, illustration and typography. Graphic designers are known to create and combine symbols, images and text to form ideas and messages. Various techniques of page layout, visual arts and typography are used to create visual compositions.
Graphic Designing, chiefly is available in the following forms:
This type of graphic design establish the visual elements of brand identity that act as face of a brand to communicate intangible qualities through images, shapes and color. Visual identity graphic designers collaborate with brand stakeholders to create logos, typography, color palettes and image libraries that represent a brand’s personality. Such designers possess general knowledge of all types of graphic design, so as to create design elements that are suitable across all visual media. For the same, many skills are needed such as excellent communication, conceptual and creative skills, passion for researching industries and much more.
Marketing Designers work with company owners, managers, marketing professionals, directors – so as to create assets for marketing strategies. Such designers work alone or as part of in-house creative team. The examples of marketing graphic design include postcards, flyers, magazine ads, newspaper ads, infographics, brochures, email marketing templates, menus, social media ads, signage and trade show displays, banners, retargeting ads, images for websites and blogs, and much more. These designers need excellent communication, problem solving and time management skills.
User Interface (UI) refers to how a user interacts with a device or application. This type of graphic design refers to designing of interfaces to make them easy to use, so as to provide a user friendly experience. A user interacts with things such as the screen, keyboard and mouse. UI design focuses much on design of on-screen graphic elements such as buttons, menus, micro-interactions, and much more. A UI graphic designer balances aesthetic appeal with technical functionalities. Such designers specialize in desktop apps, mobile apps, web apps, and games. They are known to work closely with UX designers and UI developers in sync, to give higher effectiveness in graphic designing.
Publications refer to long term pieces of information that communicate with target audience through public distribution. These print medium include books, newspapers, magazines and catalogs. These graphic designers specialize in publications work with editors and publishers, so as to create layouts with carefully selected typography and accompanying artwork. This includes photography, graphics and illustrations. The publication designers may work as freelancers or as creative agency members or in-house as part of a publishing company.
Publishing Graphic Design has many examples such as books, newspapers, newsletters, directories, annual reports, magazines, catalogs and much more. These designers have excellent communication skills as well as layout and organizational skills. These experts need to understand color management, printing and digital publishing.
Packaging designers are well versed in creating concepts, mock-ups and print-ready files of a product. These designers have much knowledge of print processes and understanding of industrial design and manufacturing. Packaging designers create assets for a product such as photography, illustrations and visual identity. The work of packaging graphic design requires top-notch conceptual and problem solving skills in addition to knowledge of print and industrial design. These designers meet the demands of clients, marketers and manufacturers, so as to be aware of current trends.
Motion graphics include concepts of animation, audio, typography, imagery, video and other effects such as online media, television and film. The examples of motion graphic design are advertisements, animated logos, trailers, presentations, promotional videos, tutorial videos, websites, apps, video games, banners, GIFs and much more. These designers begin by developing storyboards and then bringing in animation, video and traditional art. Knowledge of marketing, coding and 3D modeling is important in this field of graphic design.
This type of graphic design connects people with places, so as to improve their overall experience. This helps in making spaces more memorable, interesting, informative and easier to navigate. The common examples of environmental graphic design are signage, wall murals, office branding, retail store interiors, stadium branding, public transportation navigation, event and conference spaces and much more. This field of graphic design merges graphic, architectural, interior, landscape as well as industrial design.
These graphic designers create compositions to communicate and solve problems, wherein the artists and illustrators create original artwork. The common examples include T-shirt design, graphic patterns for textiles, motion graphics, stock images, comic books, album art, book covers, picture books, websites, graphic novels, video games, infographics, concept art, technical illustration, and much more.
Graphic Designing has various uses such as in designing logos, branding, editorial designs, environmental designs, advertising, web design, communication design, product packaging, signage and much more. This field / art is applied to everything such as reference manuals, brochures, presentations, interoffice memorandums, road signs and others.
Graphic Designing has many applications in the entertainment industry such as in decoration, scenery, visual story-telling and much more. It has applications in filmmaking, designing CD/DVD covers, comic books, novels, and much more. Graphic designing can also be used in artwork on T shirts and other screen-printed items. Informative design options are made available in newspapers, magazines, blogs, documentaries, films and much more. Various interactive tools and techniques are used for the same. Techniques of data visualization and information graphics are used for creating unique and trendy graphical designs.
Our expert team of graphic designers are highly experienced in presentation of existing text and images in a stylized manner. The various incorporated elements could be presented in traditional as well as digital form. Our experts are well versed with tools and techniques of visual arts, typography, page layout techniques and much more. Our graphic designers are known to organize pages and optionally add graphic elements. Various tools are used to present interactive designs and multimedia designs.
Our team of graphic designers are experts in typography skills, modifying type glyphs and type arrangements. Page layout deals with arrangement of elements on a page. Our experts are experienced with image placements, text layout and style skills. Our experts are highly skilled in (a) Visual Identity Graphic Design, (b) Marketing and Advertising Graphic Design, (c) User Interface Graphic Design, (d) Publication Graphic Design, (e) Packaging Graphic Design, (f) Environmental Graphic Design, (g) Art and Illustration for Graphic Design (h) Motion Graphic Design.
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